Midori, meaning "green" in Japanese, was introduced in 1964 as "Hermes Melon Liqueur" and rebranded in 1978 to appeal to the U.S. market. Its distinctive green color and sweet, melon-forward flavor come from a blend of Yubari King and muskmelons, combined with neutral spirits and brandy. With an alcohol content of 20–21%, Midori is typically used in cocktails, offering a refreshing and visually striking addition to drinks. Its popularity surged in the 1980s, especially in vibrant cocktails like the Midori Sour, and it continues to be a staple in bars worldwide.