Campari was created in 1860 by Gaspare Campari in Novara, Italy, and has since become an iconic Italian aperitif. Its unique flavor profile combines bitter and sweet notes derived from a proprietary infusion of herbs, fruits, and spices. Campari’s bright red hue and complex taste make it an essential component in a variety of cocktails, including the Negroni, Americano, and Campari Spritz. With an alcohol content of around 25%, it is traditionally enjoyed before meals to stimulate the appetite. Over the years, Campari has gained international acclaim, becoming a symbol of Italian cocktail culture and elegance.